Cookie Policy

The legal owner of this site, either on its own behalf or through a third party contracted to provide measurement services, may use cookies when a user browses the website. The cookies used on this website are, in all cases, temporary in nature, with the sole purpose of making their subsequent transmission more effective.

Cookies will never be used to collect personal information.

Users have the option of configuring their browser to be notified when cookies are received and to prevent their installation on their device.

Purpose of Cookie Use

A cookie is a very small text file that is stored on our computer or device when we access any website.

Its function is to collect and store technical information about users’ browsing or their device, such as preferences, content, usage statistics, or links to social networks (among others). Cookies do NOT collect sensitive information such as credit card numbers, ID numbers, or personal data (only purely technical information).

Through the use of cookies, it is possible for the server hosting the website to recognize the web browser used by the user in order to make browsing easier — for example, allowing previously registered users to access areas, services, promotions, or contests reserved exclusively for them without having to register on every visit.

Cookies are also used to measure audience and traffic parameters, and to track progress and number of visits.

Cookies do not identify us as individuals; rather, they are associated with the type of browser we are using. If after browsing in Firefox we switch to browsing in Google Chrome, the website will not recognize us as the same person.

Their purpose is to adapt a website’s content to the needs of each user’s profile — that is, to improve the user experience — although users will always have the option to delete or disable them if they wish.

Types of Cookies

There are technical cookies, which detect whether browsing is human or automated by an app; analytics cookies, which collect information about the type of browsing; and advertising cookies, which display advertising based on the user’s browsing behavior.

We can also distinguish between first-party cookies and third-party cookies, depending on whether they are generated by the site itself or by external providers such as Facebook or Google.

In accordance with the Spanish Data Protection Agency, MadridNYC Studio SL complies with the obligation to inform users about our cookie policy:

  • We use first-party cookies to detect whether comments written by users are genuinely human, in order to prevent spam comments.
  • Regarding third-party cookies, we use those stored by Google Analytics to analyze our users’ behavior, as well as those from WordPress plugins and their various apps that allow our users to enjoy features such as social “like” and “share” buttons.

Disabling Cookies

If you do not wish to allow the use of certain cookies, you can delete or block those installed on your computer. This can be done in each browser, either generally or specifically for a given domain, by accessing the corresponding settings:

  • Mozilla Firefox
  • Google Chrome
  • Internet Explorer
  • Safari

However, keep in mind that disabling cookies means that the website you access will lose significant functionality, as it will not be able to collect technical information about you or analyze traffic statistics.

Below are some of the features you may lose if you do not accept a website’s cookie policy:

  • You cannot share the site’s content on social networks.
  • Content cannot be adapted to your personal or geographic preferences.
  • You cannot access your user area (if one exists).
  • On an e-commerce site, you cannot make online purchases.
  • On blogs like this one, you are unable to post comments.
  • The advertising shown will not match your interests.

Activity Logs

The website’s servers may automatically detect the IP address and domain name used by the user. An IP address is a number automatically assigned to a computer when it connects to the Internet.

All of this information is recorded in a duly registered server activity log, which allows for the subsequent processing of data solely to obtain statistical measurements that provide insight into the number of page views, the number of visits to the web services, the order of visits, the point of access, etc.

Security

The website uses information security techniques that are generally accepted in the industry, such as firewalls, access control procedures, and cryptographic mechanisms, all with the aim of preventing unauthorized access to data.

To achieve these aims, the user/client agrees that the provider may obtain data for the purposes of the corresponding authentication of access controls.