{"id":3297,"date":"2018-04-10T09:03:49","date_gmt":"2018-04-10T07:03:49","guid":{"rendered":"https:\/\/madridnyc.com\/blog\/?p=3297"},"modified":"2020-04-13T10:37:42","modified_gmt":"2020-04-13T10:37:42","slug":"que-son-los-ghost-links-y-como-afectan-al-seo","status":"publish","type":"post","link":"https:\/\/madridnyc.com\/es\/que-son-los-ghost-links-y-como-afectan-al-seo\/","title":{"rendered":"\u00bfQu\u00e9 son los ghost links y c\u00f3mo afectan al SEO?"},"content":{"rendered":"<p>Existen muchos t\u00e9rminos en Marketing Online que puede que a algun@s os suenen un poco<strong>, <\/strong>como esto de los ghost links, pero a pesar de eso, desconoc\u00e9is de d\u00f3nde provienen y cu\u00e1les son sus significados.<\/p>\n<p>Hoy nos hemos propuesto arrojar un poco de luz sobre este tema, y haceros ver que su repercusi\u00f3n es muy importante para los que os dedic\u00e1is a hacer <a href=\"http:\/\/www.danielbocardo.com\/link-building\/\" target=\"_blank\" rel=\"noopener noreferrer\">link building<\/a>, el arma perfecta para el SEO.<\/p>\n<p>Como bien dec\u00eda, los \u201cghost links\u201d (o enlaces fantasma), provienen de la provechosa pr\u00e1ctica del link building. Todo aquel que no sea un <strong><a href=\"https:\/\/madridnyc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">experto en SEO<\/a><\/strong> y quiera comprender bien este concepto, deber\u00e1 primero conocer bien lo que supone la t\u00e9cnica del link building:<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%C2%BFQu%C3%A9+es+y+qu%C3%A9+beneficios+nos+aporta+el+link+building%3F+%40TuRed_es+v%C3%ADa+%40MadridNY&#038;url=https:\/\/madridnyc.com\/es\/que-son-los-ghost-links-y-como-afectan-al-seo\/' target='_blank'>\u00bfQu\u00e9 es y qu\u00e9 beneficios nos aporta el link building? @TuRed_es v\u00eda @MadridNY<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%C2%BFQu%C3%A9+es+y+qu%C3%A9+beneficios+nos+aporta+el+link+building%3F+%40TuRed_es+v%C3%ADa+%40MadridNY&#038;url=https:\/\/madridnyc.com\/es\/que-son-los-ghost-links-y-como-afectan-al-seo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>\u00bfEn qu\u00e9 consiste el link building?<\/h2>\n<p>El link building es una t\u00e9cnica muy extendida y utilizada para la gente que genera contenidos de calidad en su web o blog. <strong>La funci\u00f3n de esta t\u00e9cnica y su efectividad reside en la utilizaci\u00f3n de links por parte de terceros<\/strong> <strong>que indexen nuestro contenido<\/strong>.<\/p>\n<p>Si una web externa nos enlaza contenido propio, se podr\u00eda decir que ha hecho \u201clink building\u201d. Bien, pues <strong>el beneficio que conseguimos nosotros es que ese contenido sea compartido por muchas m\u00e1s personas<\/strong>, ya que se mostrar\u00e1 en otros sites donde el p\u00fablico es totalmente diferente al que poseemos en nuestra web.<\/p>\n<h2>\u00bfC\u00f3mo afecta al SEO?<\/h2>\n<p>Si, adem\u00e1s, ese contenido se expande como la p\u00f3lvora, tendremos muchas m\u00e1s posibilidades de que nuestro posicionamiento en Google se vea beneficiado. Pero no nos olvidemos de algo, <strong>lo fundamental es que se trate de<\/strong> <strong>contenido de calidad<\/strong> que aporte valor.<\/p>\n<p>Como toda empresa y marca que se precie, el ranking en el posicionamiento es imprescindible para <a href=\"http:\/\/dise\u00f1ocreativo.com\/donde-incluir-palabras-clave\/\" target=\"_blank\" rel=\"noopener noreferrer\">conseguir la visibilidad que deseamos<\/a>. Cuanto m\u00e1s acciones de difusi\u00f3n Onsite y Offsite llevemos a cabo, mejor. En eso estamos de acuerdo, \u00bfno?, y si esa difusi\u00f3n se establece por medio del link building, nuestros mejores aliados ser\u00e1n esos contenidos indexados.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Los+ecos+del+pasado+son+el+%C3%A9xito+del+futuro+%23Ghostlinks+%E2%80%93+%40TuRed_es+v%C3%ADa+%40MadridNY&#038;url=https:\/\/madridnyc.com\/es\/que-son-los-ghost-links-y-como-afectan-al-seo\/' target='_blank'>Los ecos del pasado son el \u00e9xito del futuro #Ghostlinks \u2013 @TuRed_es v\u00eda @MadridNY<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Los+ecos+del+pasado+son+el+%C3%A9xito+del+futuro+%23Ghostlinks+%E2%80%93+%40TuRed_es+v%C3%ADa+%40MadridNY&#038;url=https:\/\/madridnyc.com\/es\/que-son-los-ghost-links-y-como-afectan-al-seo\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<h2>Entonces, \u00bfqu\u00e9 son los ghost links?<\/h2>\n<p>Cuando un contenido queda obsoleto con el paso del tiempo, acaba por ser \u201cborrado\u201d y <strong>sus enlaces \u201cdesaparecen\u201d a los ojos de Google<\/strong>, pasando a convertirse en \u201cghost links\u201d.<\/p>\n<p>Mucha gente cree que porque hayan \u201cdesaparecido\u201d, el ranking bajar\u00e1 estrepitosamente de las b\u00fasquedas, pero no es as\u00ed del todo, ya que hay <a href=\"http:\/\/tured.es\/que-google-no-haga-desparecer-tu-web-hazla-responsive\/\" target=\"_blank\" rel=\"noopener noreferrer\">otros factores que hacen que nuestra web no desaparezca<\/a>.<\/p>\n<p><a href=\"http:\/\/moz.com\/blog\/link-echoes-ghosts-whiteboard-friday\" target=\"_blank\" rel=\"noopener noreferrer\">Seg\u00fan un estudio<\/a> perpetrado por la agencia americana Moz, <strong>estos enlaces siguen <\/strong>(despu\u00e9s de haber desaparecido) <strong>generando el mismo ranking a nuestra web durante al menos los 4 meses posteriores<\/strong>. Es decir, que Google respeta durante un tiempo la popularidad adquirida por la web a trav\u00e9s de esos antiguos links, convertidos ahora en ghost links.<\/p>\n<p>Por eso es importante remarcar que las t\u00e9cnicas de posicionamiento SEO, cuanto m\u00e1s depuradas y estudiadas est\u00e9n, m\u00e1s nos van a mejorar esa escalada a la cumbre del buscador.<\/p>\n<p><strong>Nuestras estrategias SEO son de vital importancia<\/strong>, ya que (c\u00f3mo pod\u00e9is comprobar) nuestra t\u00e9cnica de link building sigue muy viva y generando beneficios para nuestra web y para nuestra empresa a lo largo del tiempo.<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em>\u00bfNecesit\u00e1is optimizar vuestra estrategia de link building o a\u00fan no os hab\u00e9is puesto las pilas?, \u00a1todav\u00eda est\u00e1is a tiempo!<\/em><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"Existen muchos t\u00e9rminos en Marketing Online que puede que a algun@s os suenen un poco, como esto de los ghost links, pero a pesar de eso, desconoc\u00e9is de d\u00f3nde provienen y cu\u00e1les son sus significados. Hoy nos hemos propuesto arrojar un poco de luz sobre este tema, y haceros ver que su repercusi\u00f3n es muy&#8230; <a class=\"view-article\" href=\"https:\/\/madridnyc.com\/es\/que-son-los-ghost-links-y-como-afectan-al-seo\/\">Ver art\u00edculo<\/a>","protected":false},"author":1,"featured_media":5420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[44,45],"class_list":["post-3297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-enlaces-rotos","tag-ghost-links"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ghost Links: Qu\u00e9 son y c\u00f3mo influyen en posicionamiento SEO<\/title>\n<meta name=\"description\" content=\"Existen muchos t\u00e9rminos en marketing no muy conocidos, como es el caso de los ghost links. 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